Legit Sales and Marketing Advice
Real world examples of how to make your buyer the hero instead of your product or service.
When Snickers tries to sell you a chocolate bar, do they explain the taste of chocolate mixed with peanut butter and nougat?
Hell no! They tell you what it means to use their product. “You’re not you when you’re hungry… Snickers SATISFIES.”
Stop messaging your buyers about what your product is or what it does, and start messaging them about what it means!
Because no one cares what you can do. But everyone cares about what you can do for them.
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