So if you didn’t see, I’ve been talking on LinkedIn the last couple days about launching an exclusive Account Executive bootcamp for reps looking to learn more intermediate and advanced skills. Well the message clearly resonated, as nearly 100 reps joined the newsletter to get first chance at signing up.
I also added an exclusive discount code, just for you. Use code AE-VIP at checkout for a massive discount.
The reason why I’m doing this is in my 3rd year in sales my performance totally stalled. I went from being the #1 SDR on a team of +50 to being 5th best AE on a team of 9 in my region.
I had a couple decent months and even won an award for rep of the quarter, but overall my performance was forgettable.
I knew all the basics...
- how to set meetings
- starting the call with an agenda
- securing next steps with more stakeholders
- who the ICP was and how to present pricing
And yet I was stuck in a rut. Waddling in average results without having a clue what to do next.
Until I convinced one of the most elite sellers I ever met to mentor me. [a story I’ll share with all of you in another post]
I started shadowing him at every meeting.
My mind was blown.
He didn't follow the sales training at all. He was unrelenting with prospects. Ruthless with his time. He hated doing any work unless he was convinced they were ready to buy. He would flex on execs all the time and was never moved by someone's position or title. He had a completely different mindset than me.
I started adopting his approach and my results skyrocketed. I spent the next 5 years as the #1 rep, completely changing my career trajectory and earnings.
I got lucky though...
Not everyone gets a mentor like I did. That’s why I'm launching the 4 week live bootcamp.
I will only be teaching intermediate to advanced techniques not covered in sales training. The stuff you can only learn from another elite seller that's been there, done that.
This bootcamp is NOT designed for new AEs that still need to learn what a discovery call is, but rather for reps that have a grasp of the fundamentals and are ready to learn more sophisticated techniques like I did from my mentor.
If you want to check it out click here.
I’ll be sharing a sneak peak at some of these intermediate and advanced techniques in the coming days so folks can get a sense of how powerful this knowldge really is, including:
making the buyer the hero
creating executive presence
changing the social paradigm
avoiding negotiations entirely
applying the universal buyer's journey
using healthy friction to lose less deals
selling proof points instead of value props
using authority to overcome buyer indecision
cutting through lies and hidden agendas in discovery
You can check out the bootcamp details here:
On a separate note, I wanted to ask you all where I should take things next. Here are some things I’ve had on my mind:
- A cold calling bootcamp designed for folks who gotta make dials
- A mini-course on provocative messaging and how to activate your buyer’s limbic brain
- A sales psychology course covering topics from social psychology that no training ever explained, but should have
- An accountability group that meets regularly about prospecting to help keep up motivation and speak with peers in a similar situation
Any of those strike a chord? Let me know with a response or comment.