☠️ How to respond to "This is not a priority"
+ more live cold calling!
I’ve gotten so beat up by “this is not a priority” when talking to what I thought was a high-fit buyer. It’s a total gut punch, and pretty much every bit of defending, explaining, and persuasion I’ve done after they’ve said this has not worked. It feels like a total dead end once they say this, especially when it comes from someone senior in the organization.
The reality is, your best bet is to avoid the path that leads to “this is not a priority” in the first place. Not everyone we talk to is going to buy, regardless of whether we think they’re a great fit for our solution. Elite sellers are ruthless with their time. Every minute spent on someone who won’t buy is stolen from being spent on someone who will. Here’s my checklist to make sure this dreaded deal killer never happens.
Events & Updates
Omar and I are at it again! We had such an overwhelming response last week to live cold calling that we’re doing it again today (and every Thursday) at 12pm Eastern. Join us as we help a fellow seller up their cold call game live and get more conversations started with skeptical buyers.