Heyo! Guess I’m not the only schweaty seller cuz a few of you wrote back mentioning you’ve had that problem too. Love to hear it! As for the poll it’s pretty all over in the results, soooo I guess we’ll do it all ¯\_(ツ)_/¯
As I promised, here’s a sub 10 minute breakdown of one of the greatest marketing campaigns ever run in history and how to apply the “deprivation” tactic to B2B messaging on the most boring, random SaaS tool I could find.
The key is getting EMOTIONAL! That means you’ve activated their limbic brain, also known as the croc brain, where the fight, flight, & freeze reaction comes from. It’s also where decision making starts. People are far more receptive to a message when this part of the brain is on versus when it’s off.
Can you turn boring B2B messaging about features, functionality, and benefits into a deprivation tactic?
Gonna make the unsubscribe button easy if this ain’t your jam:
But if it is your jam, I’d be hugely motivated if you took 3-8 seconds to share this with a friend or colleague:
P.S. I’m relaunching the highly accliamed, highly requested Account Executive Bootcamp tomorrow. Stay tuned for details.
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