☠️ W.I.N. To Impress Buyers
+ live cold calling today @ 12pm Eastern
Two thirds voted for short videos (1-5 minutes long) so we’ll try that for the next several editions and I’ll ask for feedback again. Here’s today’s lesson about for a super simple trick that absolutely delights buyers.
In my experience selling for the last ~15 years, buyers are terrible at connecting the dots. We assume when we describe a problem, explain a feature, or showcase a solution, that they are connecting the dots between their business and our offer.
NOPE!
You will be extremely underwhelmed just how well people realize how your offer can help them. So to avoid this miscommunication, use the W.I.N. technique to dummy proof what your showing.
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